Marketing Manager
Marketing
Owns the campaign calendar, the brand and the reporting line back to pipeline.
Responsibilities
- Campaign planning
- Brand calendar
- Lead reporting
- Agency relationship
Access
- Advertising accounts
- Analytics
- Content management
- Customer record — read only
Policies required
- Information security
- Data privacy
- Brand and tone
First 30 days
- Understand the current campaigns
- Review the acquisition funnel
- Prepare a first growth report